In 2014 photography celebrates its 175th Jubilee. Numerous companies, associations, media and institutions from the photo and imaging business will with their high-profile activities use the Jubilee as an opportunity to pay tribute to the importance of photography both in their history and currently, but above all in the future. In order to bundle and communicate the Jubilee activities effectively, the Imaging Association as the representative of the photo and imaging business and joint-organizer of photokina has had created in the run-up to the Jubilee year the ”175 Years Photography – Imaging Unlimited“ logo. This will not only highlight the large range of activities centered on the 175 years of photography which are being developed and realized by Prophoto GmbH, the Association’s subsidiary company. The logo will also make available free-of-charge a unifying visual element for all the actions and events being organized within the framework of the Jubilee by the companies involved.
With the new logo which has been designed by Professor Wilfried Korfmacher, Düsseldorf, the Imaging Association provides a face in the truest sense of the word for the 175th Jubilee: it is the symbol of infinity (which is not only well and truly known by photographers) here interpreted as two eyes and, together with the slogan ”175 Years Photography – Imaging Unlimited“, it characterizes the unlimited dynamics and the future of the photographic image.
Through its uniform appearance, the logo is intended to make clear that photography has for 175 years been an independent business, which has created an endless stream of technological achievements, but which also stands in the future for an endless number of innovative technologies in an increasingly interconnected world. It is also intended to emphasize that photography forms not only an important component of social networks but is the only language that is internationally understood. “The logo“ says Christoph Thomas, Chairman of the Imaging Association “particularly represents the limitless importance of photography as a key technology for a large number of other businesses and applications and also as an economic factor. It also reflects the independence and the power of the photo and imaging business. The frequent use of the logo not only bundles together numerous Jubilee activities, but also provides the photo and imaging industry with a unified presence.“
Everybody who is planning activities connected with the Jubilee of photography in 2014 and is interested in using the “175 Years Photography – Imaging Unlimited“ logo, can request free-of-charge usage rights from firstname.lastname@example.org and so communicate to all parts of the world considerations relating to the Jubilee.